Lifecycle Marketing Consulting

Lifecycle marketing is a hugely important part of any digital marketing stack. It is one of the best ways to retain clients while improving customer acquisition. There are many points of value across the customer journey to optimize against. While you can get started with several email services platforms for free, it is hard to find the results you are looking for without a clear and nimble strategy.

Our approach

  • With every client, we start with a conversation covering the state of your holistic marketing stack, current retention rate metrics, and content strategy.

  • A full audit of your current lifecycle marketing approach.

  • Work with you to determine which types of user segments make the most sense for your business to target with email, SMS, push notifications.

  • Based on the above, determine which platform, segmentation strategy, and creative approach makes the most sense for your business.

Services Include

  • Email and SMS capture

  • Email and SMS automation

  • Loyalty and referral

  • Subject line and template testing strategy

  • ESP recommendation

  • Retention optimization

What we ask of our partners

  • Identify your competitive set to inform our research.

  • Having realistic expectations about results, developing an email program takes time and depends on the current state.

  • Set clear goals for the channel.


Our Latest Blog Content
The Ultimate Guide to Lifecycle Marketing
The Ultimate Guide to Lifecycle Marketing

The definition of lifecycle marketing is the bespoke messaging based on funnel stage. Marketing touch points at each funnel stage guide a user through their journey. You need a lifecycle strategy if you are going to build a viable business

Email Marketing Best Practices Explored
Email Marketing Best Practices Explored

Email marketing forms an important part of a digital campaign. It is also one of the best ways to retain clients while reaching out to new ones. In fact, there are many benefits associated with sending out the right emails at the right time. The email marketing best practices mentioned in this article are definitely not the only options. But they build a solid foundation for getting results.

Choosing the wrong email platform can be costly, make these considerations
Choosing the wrong email platform can be costly, make these considerations

Email marketing is one of the most effective ways for you to sell your products and services, share your message, and build a strong relationship with customers. For this, you need to find the right email service provider to help you effectively manage your email marketing activities. When choosing your email marketing services provider, here are 7 things to keep in mind:


What is an Email Blast? Tactics to Improve Your Next Email Campaign
What is an Email Blast? Tactics to Improve Your Next Email Campaign

Email blast is one of the most effective and popular ways to promote products and services online. It is an email that’s sent to a large list of subscribers and its greatest advantage is its reach and speed. Here are 7 rules for email blasts to ensure that customers actually open your emails and engage with your business.

Want to start growing your business today?

We will start with a conversation to determine your best pathway forward for growth.